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Topic: brand equity
Definition:



  • Related tag cloud:

  • brand
  • market research
  • marketing research
  • customer satisfaction
  • branding
  • product licensing
  • brand loyalty
  • marketing
  • brand identity
  • advertising
  • brand image
  • corporate identity
  • qualitative research
  • naming
  • new product development
  • graphic design
  • focus groups
  • goldmarks
  • concept mentor licensed product evaluation system
  • licensing royalties
  • industrial design
    • Resources:

    Brand Equity Ventures
    Investment focus: broadly across the consumer sector in early-stage companies that are ready for rapid expansion
    http://www.brand-equity.com/

    Amazon.com
    Departments include books, music, videos, home and garden, electronics, and toys.
    http://www.amazon.com/

    Millward Brown
    Helping clients build profitable brands and services through research based consultancy.
    http://www.millwardbrown.com/

    Killian & Company Advertising
    Strategic, full-service integrated branding and advertising agency in Chicago.
    http://www.killianadvertising.com/